Our designer, Jason worked with Adelaide based startup, Finch Composites. These guys live and breathe cycling. They design and manufacture innovative, high-end bicycle wheels. Since they aspire to be a world-class business, they needed a logo that showed they were serious about competing with the big players in the market.
The brief was to develop an aggressive mark that showed their commitment to the smallest details. We worked on a logo that would illustrate fast movement. The chopped up letters are reminiscent of how a cyclist might look as the fly past. The royal blue was chosen as the main identity colour due to it’s understated nature.
Honey Thief Mead Works are planning on becoming the first inner city meadery in Adelaide. Unlike the thick, sweet honey-flavoured mead that most people are familiar with, theirs will be a dry, sparkling mead that will have more in common with beer and cider than Game of Thrones.
Their brief presented us with the unique challenge of designing a logo without bee imagery, honeycomb structures, honey drops or anything that alludes to sweetness, yet still captures the essence of what they do! Most of all, they wanted to bring mead into the 21st century with a contemporary and fresh logo (steering clear of the medieval imagery that is common with other mead products). To meet this brief, we’ve kept the logo clean, simple and contemporary with a mark that can be used on its own as a stamp (eg. on bottle caps), giving Honey Thief a strong and playful brand personality with no sweetness in sight.
Providing both a compact and fashionable alternative for the discerning shopper, Pleatopia’s innovative reusable bag features an patented pleated design and comes in a variety of stylish colours.
Seeking a logo reflective of their fashion-targeted product, and something that would take them to the world stage, we designed a modern, stylish and friendly logo with a generous burst of colour reflective of this striking product and company.
Wicked Software solves complex problems with multiple variables which cannot be solved using traditional linear, analytical approaches. Complex problems are commonly known as "wicked problems" in the social purpose sector.
The solution had to show non linear movement – our idea was to show a continuous line working back on itself in a compact mark expressing the process of the software. The logo had to appeal to the government sector whilst also appearing innovative and a market leader in the industry.
Our Art Director, Alex had a great time working on this logo for AssistMe technologies at our recent Algo Logo Shop.
AssistMe technologies develop products to assist people with upper extremity impairment.
We were thrilled to help this startup, and are sure they will make a great impact in many people's lives in the future.
Here is the logo our designer, Jason created for Herb Fusion, a vitamin enriched herbal iced tea concentrate that is sourced from organic herbs, fruits, spices, and sugars.
We love the design, and we reckon Matt from Herb Fusion is pretty happy with it too.
When we selected Triodia to be one of our first Algo Logo Shop participants, we were excited to see what the product was all about.
Triodia create a robust and unique line of outdoor apparel that is cut to move with your body.
By the end of day, the Algo Más team had helped the participant name their brand and delivered a logo Bear Grylls would be proud of.